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Terms and Conditions of Use

These terms apply to the use of the botinho.ai platform (AI customer support automation on WhatsApp, Instagram, and Facebook, unified inbox, AI agents, campaigns, scheduling, surveys, tickets, customers, and human handoff), available at botinho.ai and the authenticated application environment. The platform is operated by OBRA GURU SERVICOS DIGITAIS LTDA, a private legal entity registered under CNPJ No. 39.962.566/0001-30, the company group responsible for the product, hereinafter referred to as Obraguru.

Effective from June 1, 2026 · Last updated: October 7, 2026

The Privacy Policy complements these terms. Privacy Policy.

1. Definitions

For the purposes of this agreement, the following terms have the meanings below:

Platform

software and associated services developed and operated by Obraguru under the botinho brand, enabling Companies to connect WhatsApp, Instagram, and Facebook, centralize conversations in one inbox, automate replies with AI agents, train the AI with a knowledge base, send campaigns, manage scheduling, surveys, and tickets, register customers, hand off to the team, and use related features, according to the subscribed plan.

Company

individual or legal entity using botinho products, whether free or paid, on behalf of a business such as a restaurant, clinic, store, or support and sales team.

Visitor

internet user who only visits botinho.ai or related public pages without registering or using authenticated services.

User

person who uses the botinho website or application, operated by Obraguru, whether as Company owner, team member, or Visitor, according to context and assigned permissions.

Account / Inbox

logical unit registered on the Platform to concentrate conversations, AI settings, team members, integrations, and communications with end customers.

2. Purpose of these terms

By using our services, you agree to these terms. Use of our platform is conditioned on agreement with our privacy policy.

The botinho platform, operated by Obraguru, is intended for businesses that serve customers on WhatsApp, Instagram, and Facebook and want to respond faster, automate repetitive tasks, and maintain brand tone with AI assistance.

These terms may be updated at any time and Users will be notified in advance when reasonably and technically possible, including by email or in-app notices.

3. How the botinho platform works

The botinho platform is intended for businesses that want to automate and organize customer support on WhatsApp, Instagram, and Facebook. The Company must create an account and is responsible for access credentials and security.

Some services are paid and the Company must be aware of payment processor rules at checkout.

The user agrees to receive notices and messages from Obraguru, on behalf of the botinho platform, and may review communication preferences when the Platform offers that option.

Our services

Obraguru, through the botinho platform, provides tools for customer support on WhatsApp, Instagram, and Facebook, a unified inbox, AI agents, a knowledge base, templates and quick replies, campaigns, scheduling, surveys, tickets, customer records, and human handoff, as shown in the product and subscribed plan.

Use may be free or paid. Free or trial use may limit synced numbers, AI credits, users, or other features.

Costs and payment

Obraguru offers monthly or annual plans on the botinho platform when available. Payment is processed by a contracted payment processor (e.g., Stripe). Obraguru does not store full credit card data when payment is processed by the provider.

4. User rights

Obraguru may use information submitted by the user to operate the botinho platform and improve the service, in compliance with applicable data protection law.

We may suspend or modify features at any time. Users who wish to delete their account should export data first when export is available on their plan.

Content license

The Company is responsible for content submitted to the Platform (messages, knowledge bases, campaigns, scheduling, tickets, and other materials) and grants Obraguru a non-exclusive license to host, process, display, and distribute such content as necessary to provide the botinho service.

5. User obligations

  • Ensure the accuracy of registered information.
  • Use services only for lawful purposes compatible with customer support and authorized business operations.
  • Ensure messages and data respect third-party rights and applicable rules, including LGPD and WhatsApp, Instagram, and Facebook (Meta) rules.
  • Inform team members and contacts about personal data processing when submitting third-party data to the Platform.
  • Review AI-generated replies before critical business decisions when applicable.

6. Limitation of Obraguru liability

Obraguru is not responsible for the content of messages sent or received by Users on the botinho platform, nor for commercial, support, or sales outcomes from Platform use.

AI features are support tools. The Company must review suggested replies before sensitive commercial or support decisions.

Obraguru is not a party to contractual relationships between the Company and its end customers, except where law imposes different liability.

To the maximum extent permitted by law, Obraguru is not liable for indirect damages, lost profits, or data loss from use or inability to use the Platform.

7. Prohibited conduct and sanctions

Users may be warned, suspended, or removed for violation of these terms, including:

  • breach of these Terms and Conditions;
  • fraud, spam, or abusive use of WhatsApp, Instagram, or Facebook;
  • inability to verify identity or materially incorrect information;
  • conduct that causes or may cause harm to third parties or Obraguru;
  • use that overloads or compromises system security abusively.

8. Data processing

Obraguru processes personal data in compliance with applicable law. Details are in the Privacy Policy.

By using our services, the user agrees to processing described in the Privacy Policy.

9. Termination

These terms may be terminated by the User at any time, subject to any paid period already contracted.

For paid plans, after cancellation is confirmed, access to paid features typically remains until the last day of the paid period.

We recommend exporting data before permanent account deletion.

10. Governing law and jurisdiction

The courts of the Central District of the City of São Paulo, State of São Paulo, Brazil are elected to resolve disputes arising from these terms, except where consumer law or mandatory rules establish different jurisdiction.

Although the Platform may be accessed from other countries, the user acknowledges that the relevant legal relationship is governed by the laws of Brazil, to the extent applicable.

11. General provisions and contact

Questions about botinho services, operated by Obraguru, may be sent to oi@botinho.ai or through contact channels available on the website.

Acceptance of these terms may be recorded via check-box, confirmation click, or equivalent flow on the Platform when available.